De kosten van online adverteren kunnen in een concurrerende markt al snel uit de hand lopen. Maar hoe logisch is het de focus op kosten te leggen, wanneer het totaalplaatje veel groter is dan dat? Waarom loopt jouw marketing niet zoals het hoort? Is je propositie niet sterk, ben je niet op de juiste kanalen aan het adverteren, probeert concurrentie je ‘weg te bieden’ of zijn je assets niet goed...
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